Sponsorship and Underwriting
Would you like to be an Ed 88 community partner? Ed 88 can help raise your brand and business awareness in Southwest Arkansas, while providing instruction and career experiences for UA Cossatot students.
As a non-profit radio station, Ed 88 (KBPU/KTYC) allows sponsorships and advertisements in the form of underwriting.
If you are interested in underwriting a program on Ed 88, please send an email to ed88@cccua.edu or complete the form below for current rates and more info.
What is Underwriting?
Underwriting is a form of sponsorship where the sponsor receives a number of underwriting spots during the sponsored program. These underwriting spots identify the underwriter and provide factual information about the underwriter and/or its products and services. It is an acknowledgement to the listening audience of the underwriter’s commitment to Ed 88 and UA Cossatot, rather than simply a persuasive argument. Underwriting is unique to noncommercial stations – all stations with a frequency below 92.1FM. If you have ever listened to National Public Radio or public television, chances are that you are already familiar with examples of underwriting.
As an underwriter, rather than an advertiser, you are associated with a particular program or format as a supporter or sponsor. Additionally, all underwriters will be given a banner and website link on Ed 88’s sponsor page.
Exclusivity: You will be the only underwriter for the program you sponsor. Underwriting stands out during a broadcast. Ed 88 does not bombard listeners with loud, flashy spots. Ed 88 (KBPU/KTYC) provides a refreshing approach to radio and broadcasts music and programming not heard anywhere else on the radio.
The Fine Print
The FCC allows announcements to be made to identify the underwriter. This provides a higher community profile and a more philanthropic appearance than the average advertiser, in exchange for the following restrictions:
No qualitative language—very important—the language must be “value neutral”; there can be no language that “distinguishes the underwriter from its competitors” or even “seeks to cast its products in a favorable light”
Even if a statement made about an underwriter is factually true, it is not permissible if it is also promotional (e.g. “Burrito Barn was voted Best Cheap Eats in the city by local food critics”) with the exception of a company's known slogan
Reasonably short in length — spots longer than 30 seconds are likely to be scrutinized for promotional content
Lists of items OK
No “call to action” in the spot
Passive identifiers are OK (what, when, where, etc.)
No mention of special sales or discount offers (those will mentioned on Ed 88's Facebook page)
Spots cannot include contests or giveaways, but contests or giveaways can be done separately in a distinct non-spot break in the program or in Ed 88's social media
“Logograms” are OK
10. Underwriting Rules do not apply to non-profit entities (Chamber of Commerces, Schools, City or State Entities, Churches, etc…) and for-profit businesses may use our Ed 88 Facebook page and other social media to avoid any of the restrictions listed.
Underwriting contracts at KBPU/KTYC can be made per show, monthly, semesterly (roughly four months), or yearly intervals.
Arrangements can usually be made for different underwriting terms; please send an email to ed88@cccua.edu or complete the form below to inquire about such arrangements.
Ed 88 thanks you for your time and hopes that you will support Ed 88 and UA Cossatot in the future, not only with your underwriting contributions, but with your valued listenership.
Contact
Loren Hinton/Jon Bunyard
Business Managers
KBPU/KTYC FM RADIO STATIONS
Student Radio of UA Cossatot
183 College Drive
De Queen, AR 71832
Phone: 800.844.4471, 870.584.4471 Ext. 1175
ed88@cccua.edu or complete the form below