UA announces Arkansas Edge, an NIL collective for Razorback athletes

by Paul Gatling (pgatling@nwabj.com)

On Tuesday (Nov. 28), University of Arkansas athletics director Hunter Yurachek announced details of a new name, image and likeness (NIL) collective for Razorback athletes called Arkansas Edge.

“As we continue to strategically position our programs to compete and win championships within the SEC and nationally, Arkansas Edge is the optimum way for Razorback fans to support our student-athletes through NIL,” Yurachek said in a UA news release.

Since the implementation of the new NCAA NIL guidelines on July 1, 2021, there has been a surge in the establishment of NIL collectives, especially within Power 5 schools. The collectives provide a platform for boosters and fans to engage with athletes through NIL deals, pooling resources and creating user-friendly marketplaces.

UA announces Arkansas Edge, an NIL collective for Razorback athletes