The Supply Side: More retailers focusing on healthcare in 2023

by Kim Souza (ksouza@talkbusiness.net)

Retailers seem to agree that one sector that’s ripe for disruption is healthcare. Multiple companies are making moves to fill the gaps they see by investing in providing health and wellness services for their customers.

Scott Benedict, an executive at Rogers marketing agency WhyteSpyder, said healthcare is another battleground for retailers given the continued state of disarray in the sector. He said healthcare services are traffic drivers and also a way for retailers to provide solutions that their customers need and appreciate.

“There is a halo effect that can result from the pharmacy and health and wellness services provided by retailers,” Benedict said. “It can take time to profit from these services themselves, but with the customer loyalty you can build and trip occurrence, you can add to the profits and eventually support an extra revenue stream.”

https://talkbusiness.net/2023/02/the-supply-side-more-retailers-focusing-on-healthcare-in-2023/