by Kim Souza (ksouza@talkbusiness.net)

With more than 4,700 retail U.S. stores, Walmart has 139 million customers each week in stores and online. Walmart is leveraging its scale to entice advertisers who can bundle in-store and online advertising with Walmart Connect, the retail giant’s internal agency.

Shoppers nationwide can see more third-party ads on screens in Walmart self-checkout lanes and the TV wall at the back of the store. Radio ads are also part of the offering with Walmart Radio, played in stores and demo spaces where employees can give out sample items. These in-store marketing efforts can be married with several advertising options for brands on Walmart.com and its social media partners like TikTok and Facebook.

Walmart has been ramping up in-store ads using its approximately 170,000 digital screens in its stores and 30-second radio spots that the retailer can use to target a specific store or region. Walmart also sells demo stations where samples are handed out for everything from cereal bars to pizza bites and yogurt. QR codes at the demo tables allow shoppers to access online shopping options, meal ideas and seasonal information.

The Supply Side: Walmart Connect targets $6B in ad revenue by 2025