Officials say Arkansas’ tourism strategy should play to its outdoors strength

by Steve Brawner (BRAWNERSTEVE@MAC.COM)

Arkansas should focus on its strengths, particularly its easily accessible and affordable outdoor spaces, the state’s first gentleman said Wednesday (April 24) at Power Up Little Rock, an economic development series presented by Arvest Bank, at the Clinton Presidential Center.

Bryan Sanders, who chairs Gov. Sarah Sanders’ Natural State Advisory Council, said as a political strategist, he looks for his candidates’ unique selling proposition. Arkansas should do the same.

“What is it that makes Arkansas unique? To me, it’s our outdoors,” he said. “You look around us in this region of the country. Texas, Oklahoma, Kansas, Louisiana – none of these states have anywhere close to the access to outdoor recreation that we have here in the state of Arkansas.”

Officials say Arkansas’ tourism strategy should play to its outdoors strength