MSU

Economist highlights freight industry misconceptions, soft peak season

by Jeff Della Rosa (JDellaRosa@nwabj.com)

Peak shipping season is expected to be weak amid high inventory levels and holiday spending uncertainty, a supply chain economist said.

In a recent Project44 webinar, Jason Miller, professor of supply chain management at Michigan State University, said consumers have spending power but are strained. Still, they’ve yet to reach a breaking point.

“The real question is going to be how much gets spent on goods for the holidays versus gets spent on experiences and services,” he said. Miller explained multiple misconceptions in trucking activity, including that “we’ve fallen off a cliff. Now, we are in a freight recession and have been since the third quarter of 2022.”

https://talkbusiness.net/2023/08/economist-highlights-freight-industry-misconceptions-soft-peak-season/