by Kim Souza (ksouza@talkbusiness.net)

According to market research firm eMarketer, U.S. digital grocery sales will grow 11.5% to reach $204.61 billion this year. And there’s still room for growth, as digital grocery will represent just 13% of total grocery retail sales in 2024.

The eMarketer data indicated that the share of online grocery sales peaked at 18.7% of sales in 2022 amid the pandemic. Grocery e-commerce sales totaled $183.56 billion last year and comprised 15% of total sales.

Separate reports from Mercatus/Brick Meets Click indicate that during the first quarter of 2024, online grocery sales totaled $24.4 billion, down 3.55% from $25.3 billion a year ago. The March report indicated online grocery sales were flat to a year ago, but February sales were down 8% year over year, while January sales were up 1.8%.

The Supply Side: Online grocery sales expected to reach $204.61B in 2024