KUAR | By Laura Jansen
This story was reported by KUAR News intern Laura Jansen, a native of the Netherlands who is attending the University of Arkansas at Little Rock as part of a volleyball scholarship.
A legal challenge to an NCAA policy prohibiting players from accepting endorsement deals, which was eventually considered by the U.S. Supreme Court, led to the policy being struck down. That prompted the Arkansas General Assembly to pass legislation this year allowing players to be compensated for the use of their name, image and likeness (NIL), effective July 1.
College athletes can work with companies or build their own brands by advertising the brands on social media or selling such products with a personal coupon code. However, students still cannot get paid for their participation and performance in games or accept recruiting inducements.
University Of Arkansas At Little Rock/ University Of Central Arkansas
University of Arkansas at Little Rock baseball player Jorden Hussein (left) has been able to endorse products to cover his expenses while University of Central Arkansas beach volleyball player Carolina Barbosa (right), being an international student, cannot take advantage of the change to NACC rules.