More than 40% of U.S. households expected to shop Amazon Prime event

by Kim Souza (ksouza@talkbusiness.net)

Consumer spending has remained resilient despite sticky inflation, and early indications by data, tech provider Numerator predicts that more than 40% of U.S. households will shop Amazon Prime Day event set for July 16-17. That’s two out of five U.S. households.

Numerator said 75% of surveyed shoppers cited “price” as the reason for their purchase while 57% like the wide variety of items on sale and 44% want fast shipping. Numerator said based on last year’s survey, 100% said they were aware of the upcoming event. On Prime Day 2023, 54% of surveyed shoppers said they compared prices at other retailers before purchasing. However, despite price comparisons, most shoppers bought at Amazon.

A majority of 78% said they only purchased on Amazon, despite Walmart and Target’s summer sales events. Numerator said 6.7% made purchases on Amazon and Walmart.com and 5.5% made purchases on Amazon and Target.com. Just 5.7% purchased only on Walmart.com and only 3.5% purchased at Target.com.

More than 40% of U.S. households expected to shop Amazon Prime event