by Kim Souza (ksouza@talkbusiness.net)

Consumers showed up big for Amazon’s annual Prime Day sales event spending 11% more this year thanks in part to deeper discounted prices, according to Adobe Analytics. Sales for the two-day event (July 16-17) totaled $14.2 billion, up $1.2 billion from last year’s event.

Adobe reports consumers spent $7.2 billion on day one and $7 billion on day two. Most of the spending growth resulted from bigger demand rather than inflation.

The event was held more than a week later this year to be closer to back-to-school shopping. Adobe said spending on backpacks, lunch boxes, stationery and school supplies was up 216% in the two days compared to the average daily spend for those items during June 2024. Also, spending on youth apparel rose 165% in the same period.

Amazon Prime Day sales rise 11% to $14.2 billion

by Kim Souza (ksouza@talkbusiness.net)

Consumer spending has remained resilient despite sticky inflation, and early indications by data, tech provider Numerator predicts that more than 40% of U.S. households will shop Amazon Prime Day event set for July 16-17. That’s two out of five U.S. households.

Numerator said 75% of surveyed shoppers cited “price” as the reason for their purchase while 57% like the wide variety of items on sale and 44% want fast shipping. Numerator said based on last year’s survey, 100% said they were aware of the upcoming event. On Prime Day 2023, 54% of surveyed shoppers said they compared prices at other retailers before purchasing. However, despite price comparisons, most shoppers bought at Amazon.

A majority of 78% said they only purchased on Amazon, despite Walmart and Target’s summer sales events. Numerator said 6.7% made purchases on Amazon and Walmart.com and 5.5% made purchases on Amazon and Target.com. Just 5.7% purchased only on Walmart.com and only 3.5% purchased at Target.com.

More than 40% of U.S. households expected to shop Amazon Prime event