by Kim Souza (ksouza@talkbusiness.net)
Consumers showed up big for Amazon’s annual Prime Day sales event spending 11% more this year thanks in part to deeper discounted prices, according to Adobe Analytics. Sales for the two-day event (July 16-17) totaled $14.2 billion, up $1.2 billion from last year’s event.
Adobe reports consumers spent $7.2 billion on day one and $7 billion on day two. Most of the spending growth resulted from bigger demand rather than inflation.
The event was held more than a week later this year to be closer to back-to-school shopping. Adobe said spending on backpacks, lunch boxes, stationery and school supplies was up 216% in the two days compared to the average daily spend for those items during June 2024. Also, spending on youth apparel rose 165% in the same period.
