by Paul Gatling (pgatling@nwabj.com)

Crisp, a New York-based retail technology company, announced a $50 million funding round Thursday (Feb. 22) that will have ripple effects in Northwest Arkansas.

The new funding will support the company’s aggressive growth efforts — building on its recent acquisition of Atlas Technology Group in Rogers — product development, expansion into new markets and additional acquisitions.

“Our strong growth is a testament to the measurable and significant value Crisp provides. We solve real problems and help CPG brands strengthen sales, marketing and their relationships with retailers,” founder and CEO Are Traasdahl said. “Accessing all data within a single platform is empowering brands to implement a collaborative commerce approach, where advanced analysis is improving forecasting, pricing strategies, inventory management, and expansion plans.”
$50M funding boost will help NY retail tech firm expand Northwest Arkansas operations