Rogers Arkansas

$72 million Hotel Vin breaks ground in Pinnacle Hills

by Jeff Della Rosa (JDellaRosa@nwabj.com)

A more than $72 million Autograph Collection Hotel by Marriott is under construction in Pinnacle Hills, west of Interstate 49 in Rogers, according to a Wednesday (Oct. 16) news release.

The 125-room Hotel Vin Pinnacle Hills along Northgate Road will be built across from the $110 million mixed-used project The Plaza at Pinnacle Hills, northwest of West Northgate Road and South Champions Drive. The hotel will include a restaurant, rooftop bar, pool, and meeting and event space.

Hotel Vin Pinnacle Hills is a development of Indiana-based Great Lakes Capital, a real estate development and private equity firm, and Dallas-based Coury Hospitality, a hotel management company. The hotel will be an expansion of Coury’s Vin Hotel Collection brand, comprising the 120-room boutique Hotel Vin in Grapevine, Texas.

$72 million Hotel Vin breaks ground in Pinnacle Hills

Boozman shares memories of Rogers Veteran

WASHINGTON– U.S. Senator John Boozman (R-AR) recognized the service and sacrifice of Chris Traxson in ‘Salute to Veterans,’ a series highlighting the military service of Arkansans.  

Chris Traxson

Traxson was born in Rogers and graduated from Rogers High School in 1999. He attended Northwest Arkansas Community College before enrolling at the University of Arkansas where he earned a bachelor’s degree in criminal justice.

He served as a police officer for his hometown and, after a year in that role, enlisted in the Marine Corps Reserve.  

Traxson is from a family with a history of military service, including his dad who was drafted during the Vietnam War, and was inspired to help in the War on Terror.  

“It was a time when I felt like I wanted to do more. There was a lot going on in the Middle East,” he said. “I just felt like I was in a place in my life from the physical fitness standpoint and maturity level where I thought I could go in and help with the effort.” 

Traxson was encouraged to join the Marines by some of his law enforcement colleagues who were veterans of the branch. He wanted to serve on the frontlines and was convinced the Marine infantry division was the quickest path to combat. He also appreciated its proud tradition.

He was 24 years old when he attended bootcamp, “I was definitely the old man, they kinda came to me for that fatherly guidance even though I wasn’t a father. And it was the same in infantry  school as well.”

In 2006 he learned his unit was attaching to another from Detroit as part of a large battalion build up that would eventually be deployed to Fallujah, Iraq.  

Traxson arrived in Fallujah two years after the battles of 2004 and said the locals were just beginning to return to the city. However, there was severe property damage and a lot of hostility.

“In the first two weeks we were there it was extremely quiet and then after that two-week period things started popping off. We were getting enemy contact almost every day. And I had to ask, ‘Why was it so quiet those first two weeks?’ and they informed me that they were watching us,” Traxson recalled. “They knew we were a new unit.” 

Traxson said he had to be ready to go at a moment’s notice, so after long days out on a mission, the marines had to have their gear and vehicles prepared for the next time they would be called upon. His assignment was to ride in the turret of the Humvee operating the machine gun and watching the roadway for improvised explosive devices (IEDs).

He’d only been in Iraq four weeks when he was injured by an IED.

“I wasn’t even supposed to go out that day,” he said. He was given the option to sit out for 48 hours because his team had rolled over an explosive device on its last mission. However, he was cleared to participate and decided to join. 

He doesn’t remember a lot about the explosion but recalled the doors of the vehicle blew off. “I had taken off running because I was on fire,” he said. 

The marines in his Humvee were loaded onto a truck and taken to the hospital. Three weeks later he woke up at Brooke Army Medical Center in San Antonio. 

He had third-degree burns on 56 percent of his body. In the two years of recovery, he had more than 70 surgeries.

His mother, a nurse, quit her job in Arkansas to help take care of him and advocate on his behalf while he was in recovery. “She wanted to make sure I had somebody to speak for me,” he said. 

During his recovery, he received letters from his fellow marines updating him on friends in his unit. “Obviously, [we’d] suffered casualties and they would let me know about who those were,” he said. “Some of them I was close to so it was hard not being able to go to their funerals.” 

Traxson received a Purple Heart for his sacrifice. “No one wants to get a Purple Heart, but I’m happy to accept it.”  

He was discharged in 2009 and worked part-time at a local store as he continued his healing while also serving as a security guard at Northwest Arkansas Community College for eight years. He graduated from business school in 2013 and today works at the Benton County Veterans Service Office where he helps veterans in getting the benefits and services they’ve earned. “My experience makes it a lot easier for them to talk to me.”

He has been honored to talk to students about his journey and encourages them to be optimistic in addition to aspiring to a lifetime of public service whether in the military or other civic engagement.  

“Some of the best people I ever met were people in uniform,” he said. “They came from all over the country. They were all different colors, religions and that’s the thing I like about the military is that when you go in there, we all wear the same uniform. We’re not anything else but the uniform we wear. I learned a lot from the people I served with. They made me better.”

“Chris Traxson honorably served his country and has made a great sacrifice. His perseverance and determination are an inspiration to us all. I’m proud to capture and preserve his memories of his service for the benefit of future generations,” Boozman said. 

Boozman submitted Traxson’s entire interview to the Veterans History Project, an initiative of the Library of Congress’s American Folklife Center to collect and retain the oral histories of our nation’s veterans.

Do you know a veteran interested in sharing their memories for the ‘Salute to Veterans’ series? Nominate an Arkansas veteran to share their story by calling Boozman’s Fort Smith office at 479-573-0189.

ATA hosts annual trucking conference this week in Rogers

by Jeff Della Rosa (JDellaRosa@nwabj.com)

Nearly 300 trucking industry leaders are expected to attend the annual Arkansas Trucking Association (ATA) Conference & Vendor Showcase this week in Rogers.

The ATA will host the conference from Wednesday (May 8) to Friday (May 10). The conference events will largely take place at Rogers Convention Center and include speakers who will discuss economics, politics, autonomous vehicles and litigation.

Andrew Boyle, chairman of the American Trucking Associations and co-president of Boyle Transportation, will be the keynote speaker and provide the state of the industry address at 1:30 p.m. Thursday (May 9). Boyle will discuss the most pressing industry challenges, such as electric vehicle mandates and threats to the independent contractor model.

ATA hosts annual trucking conference this week in Rogers

$50M funding boost will help NY retail tech firm expand Northwest Arkansas operations

by Paul Gatling (pgatling@nwabj.com)

Crisp, a New York-based retail technology company, announced a $50 million funding round Thursday (Feb. 22) that will have ripple effects in Northwest Arkansas.

The new funding will support the company’s aggressive growth efforts — building on its recent acquisition of Atlas Technology Group in Rogers — product development, expansion into new markets and additional acquisitions.

“Our strong growth is a testament to the measurable and significant value Crisp provides. We solve real problems and help CPG brands strengthen sales, marketing and their relationships with retailers,” founder and CEO Are Traasdahl said. “Accessing all data within a single platform is empowering brands to implement a collaborative commerce approach, where advanced analysis is improving forecasting, pricing strategies, inventory management, and expansion plans.”
$50M funding boost will help NY retail tech firm expand Northwest Arkansas operations

Are Traasdahl, founder and CEO of Crisp

Walmart AMP transitioning to digital tickets

by Talk Business & Politics staff (staff2@talkbusiness.net)

Digital tickets will be the default method of delivery for the 2023 season at the Walmart Arkansas Music Pavilion (AMP) in Rogers. The change was announced Monday (March 20) in a news release.

Digital tickets are secure, paperless tickets accessible on a smartphone. According to the release, patrons will access their tickets by logging in to a personalized, online ticket wallet with the same username or email and password they use to purchase tickets.

Digital tickets will be delivered to a ticket wallet immediately upon purchase and can be securely shared. They use a rotating QR code so patrons know they have a valid ticket, and it reduces the ability to counterfeit tickets. The rotating QR code for each ticket will be delivered within 24 hours of the performance start time or at a time specified by the tour.

https://talkbusiness.net/2023/03/walmart-amp-transitioning-to-digital-tickets/

Jewel performs at the Walmart AMP in Rogers in 2022. The venue's ticket sales were up 71% from last year.

Despite location change, Bikes, Blues & BBQ still business as usual for many

by John Post (jtpost87@gmail.com)

In January, the Bikes, Blues & BBQ motorcycle rally announced that it would be relocating to Rogers after more than two decades housed in Fayetteville. The rally, scheduled for Oct. 5-8, relocated after a two-year hiatus due to the COVID-19 pandemic and after logistical issues posed problems for hosting this year in Fayetteville.

But, while it may not be centrally located in the city that had hosted it for more than two decades, it will still be business as usual for many in the region when the motorcycles roll into Northwest Arkansas this fall.

https://talkbusiness.net/2022/03/despite-location-change-bikes-blues-bbq-still-business-as-usual-for-many/

In January, organizers of the annual Bikes, Blues & BBQ motorcycle rally announced a relocation this year from Fayetteville to Rogers.

UAMS Approved for $85M NWA Building; Site to be Determined

by Paul Gatling (pgatling@nwabj.com)

In March, the University of Arkansas System board of trustees approved an $85 million project in Northwest Arkansas proposed by the University of Arkansas for Medical Sciences (UAMS).

A 185,000-square-foot orthopedic and sports medicine facility will be built at a location to be determined. Marlon Blackwell Architects and DSC Architects will lead the building’s design. Nabholz Construction will be the general contractor. UAMS’ goal is to open the facility by 2023.

Chancellor Cam Patterson said UAMS plans to issue bonds to cover the cost, a change in course from a funding partnership proposed this past fall. In October, the board authorized UAMS to negotiate the terms of a letter of intent to pursue a new building lease agreement with commercial real estate development firm Cushman & Wakefield/Sage Partners in Rogers.

https://talkbusiness.net/2021/04/uams-approved-for-85m-nwa-building-site-to-be-determined/

UAMS Chancellor Cam Patterson. (Photo by Evan Lewis/UAMS).

UAMS Chancellor Cam Patterson. (Photo by Evan Lewis/UAMS).