CJRW

Dalaney Thomas named tourism director; tourism in state a $9.2 billion industry in 2022

Delaney Thomas, New Director of Tourism for Arkansas Parks & Tourism

Gov. Sarah Sanders has appointed Dalaney Thomas to be the director of tourism at the Arkansas Department of Parks, Heritage, and Tourism. Thomas previously worked at Arkansas-based ad agency CJRW where she was account manager for Arkansas Tourism and Oaklawn for almost nine years.

“I’m proud to announce that Dalaney Thomas will serve as Arkansas’ newest Director of Tourism. Dalaney has spent nearly a decade working with Arkansas Tourism from the outside, brainstorming new ideas to get the word out about our state. She’s spearheaded nationwide marketing campaigns and has the creative chops we’ll need to compete with other states,” Sanders said in a Monday (Oct. 23) announcement. “Dalaney joins an incredible team that is going to help us take our state to the next level. This administration is making sweeping reforms to make our outdoor spaces even better.”

In her role at CJRW, Thomas managed the creation and implementation of campaigns, paid media strategies, nationwide public relations endeavors, social media content strategies, partnerships, and cooperative initiatives.

Dalaney Thomas named tourism director; tourism in state a $9.2 billion industry in 2022

CJRW CEO Darin Gray highlights importance of data, insights in evolving industry

by Jeff Della Rosa (JDellaRosa@nwabj.com)

Darin Gray has seen a lot of changes in marketing over the past five years, most of which have been good for the industry.

Gray has led 60-year-old ad agency CJRW through the ever-changing industry since joining the Little Rock-based company as president eight years ago. He was named chairman and CEO in July 2015.

“We now, especially in this industry, are in a constant flux of change,” he said. “Data analytics, data itself, insights, access to that information and monitoring that information keeps it changing on a constant basis.”

https://talkbusiness.net/2022/07/cjrw-ceo-darin-gray-highlights-importance-of-data-insights-in-evolving-industry/

Darin Gray of Bentonville joined Little Rock-based CJRW as president eight years ago. He was named chairman and CEO in July 2015.