In April, the Arkansas State Legislature passed Act 810, which gives college athletes in the state the opportunity to be compensated for their name, image, and likeness. On July 1, the NCAA adopted an interim policy, which provides a uniform policy for all institutions. The University of Arkansas has created an in house program to help facilitate their student athletes, while smaller universities are depending on third parties to do this work.
https://www.kuaf.com/post/ncaa-allows-students-profit-name-image-and-likeness
Jordan Wright, owner of Wright's Barbecue, with the "Protectors of the Pit"
COURTESY / WRIGHT'S BARBECUE