by Talk Business & Politics staff (staff2@talkbusiness.net)
Arkansas Farm Bureau (ArFB) will launch the Arkansas Farm Trail (AFT), on Saturday, March 15.
AFT allows farmers to share stories, connect with consumers and increase visibility for ArFB members who produce direct-to-consumer products. This first-of-its-kind Arkansas program will connect consumers with local agriculture and teach about the state’s agricultural industry.
“With agriculture being the number one industry in Arkansas, this program is a long time coming,” said John McMinn, director of commodity activities at ArFB. “Over the past decade, farmers in the state have built a strong community of direct-to-consumer sales, which provides a unique opportunity to teach customers how their food is produced. We wanted to capitalize on that teaching opportunity while also promoting the state’s farmers. The Arkansas Farm Trail is a win for farmers and consumers.”
Farmers Market - Flickr Image