Farmers Market

Annual Farmers Market Promotion Program set to begin

by Talk Business & Politics staff (staff2@talkbusiness.net)

The Arkansas Department of Agriculture has partnered with the Farm Credit Associations of Arkansas for the 9th annual Arkansas Farmers Market Promotion Program. This program, which is administered by the department and funded by the Farm Credit Associations of Arkansas, helps build awareness for farmers markets and their vendors.

It provides funding assistance for the state’s farmers markets to serve their communities as consumer interest in locally grown and made products continues to increase.

The Farmers Market Promotion Program may fund the following promotional items to build community and regional awareness for a specific farmers market. The program provides signage listing names, seasons, times of operation, and location details. Local, traditional advertising is utilized along with social media campaigns.

Annual Farmers Market Promotion Program set to begin

Celebrate Arkansas Farmer’s Market Week June 11-17

By Rebekah Hall
U of A System Division of Agriculture

LITTLE ROCK — As summer arrives in the Natural State, many Arkansans are heading to their local farmer’s markets for fresh produce and other farm products. Rip Weaver, extension food systems and food safety technician for the University of Arkansas System Division of Agriculture, said farmer’s markets are an important source for healthy, fresh and affordable food, especially for communities with limited access to such food.

ARKANSAS FARMER'S MARKET WEEK — Community members, Arkansas Department of Agriculture staff, representatives from hunger relief organizations, members of the media and other stakeholders braved the rain to gather at Oak Forest Community Garden in Little Rock for the Arkansas Farmer's Market Week Proclamation. (Division of Agriculture photo.)

“This is especially important in communities — including rural and urban — that may have reduced access to food,” Weaver said. “Furthermore, many markets actively incorporate programs such as SNAP and Double Up Food Bucks, to assist lower-income shoppers with purchasing food.”

To recognize the efforts of local growers and markets, Arkansas Deputy Agriculture Secretary Cynthia Edwards delivered Gov. Sarah Huckabee Sanders’ proclamation of June 11-17 as Arkansas Farmer’s Market Week.

On June 9, Edwards shared the proclamation with a crowd of community members, Arkansas Department of Agriculture staff, representatives from hunger relief organizations, members of the media and other stakeholders who braved the rain to gather at Oak Forest Community Garden in Little Rock.

“We are happy that you’re here, and we’re very excited that Governor Sanders proclaimed next week, June 11 through 17, as Arkansas Farmer’s Market Week,” Edwards said. “It’s one of our favorite events at the Department of Agriculture. We love celebrating our farmer’s markets.”

Edwards said there are 112 farmer’s markets in Arkansas with 1,500 farmers providing goods with a value in direct-to-consumer sales of over $9 million.

Weaver said fresh produce and other market products sold at farmer’s markets are significantly less likely to be impacted by supply chain disruptions, such as those that occurred during the COVID-19 pandemic.

“Supply chains can be easily disrupted and cause long delays in products reaching consumers,” Weaver said. “The closer a product is to the consumer and the fewer hands it has to go through to get to them, the less likely it will be affected by these disruptions. This is especially important for something so basic as food, which we all need every day. Buying local not only feels good in many ways, it’s also a smarter choice for our long-term success.”

Local, fresh food for local communities

Edwards presented the proclamation to Katrina Betancourt, president and executive director of the Arkansas Coalition for Obesity Prevention, the umbrella organization for the Arkansas Farmer’s Market Association. The group administers Double Up Food Bucks, a program that doubles the dollars for recipients of SNAP — the Supplemental Nutrition Assistance Program, formerly known as food stamps — to purchase locally grown produce at many farmer’s markets and stands.

“Our organization is a coalition made up of other organizations, farmers, vendors and consumers,” Betancourt said. “Thank you again — every single one of you here is receiving this proclamation.”

Mark Nelson, garden and market manager for the Oak Forest Community Garden, also thanked attendees and emphasized the importance of supporting local farmer’s markets.

“We’re a small market, we’re tucked away in the neighborhood here, but we really take a lot of pride in what we do — being able to support access to healthy and fresh foods for the neighborhoods around here, participating in Double Up Food Bucks, and just to be a space for a growing community,” Nelson said. “The money that people spend at the University District Farmer’s Market goes right back into this garden. It helps support what we do, the programming we have and the work that we’re doing with other community partners to make this space into a truly communal space.”

Weaver said research has shown linkages and even positive outcomes between access to healthy, fresh food — including fruits and vegetables — and reduced chronic disease and mental health burdens in society.

“In addition to the societal health benefits, markets offer another sales channel for our state’s farmers, growers, and food producers,” Weaver said. “Not only are shoppers making a purchase that directly provides income to these folks, but the indirect benefits of community relationship building and buyer education about agriculture products also support the state’s agricultural industry.”

To learn about extension programs in Arkansas, contact your local Cooperative Extension Service agent or visit www.uaex.uada.edu. Follow us on Twitter and Instagram at @AR_Extension. To learn more about Division of Agriculture research, visit the Arkansas Agricultural Experiment Station website: https://aaes.uada.edu. Follow on Twitter at @ArkAgResearch. To learn more about the Division of Agriculture, visit https://uada.edu/. Follow us on Twitter at @AgInArk.

Researchers receive $550,000 USDA-NIFA grant to develop farmers market food safety game

By Brittaney Mann
U of A System Division of Agriculture

FAYETTEVILLE, Ark. — Food safety education for small producers will take on an interactive gaming form with the help of a collaborative $550,000 grant from the U.S. Department of Agriculture’s National Institute of Food and Agriculture.

FOOD SAFETY GAME — Kristen Gibson is serving as the lead investigator on a new $550,000 grant from USDA-NIFA. Gibson and her collaborators will evaluate current food safety training practices and develop a multimedia game to help teach farmers market vendors food safety best practices.

Kristen Gibson, department of food science professor of food safety for the Arkansas Agricultural Experiment Station and director of the Center for Food Safety, will serve as lead investigator on this grant, aimed at providing easy-to-access educational resources about safe food production directed at small- and medium-sized farmers getting started with their market endeavors.

Citing research that indicates interactive multimedia learning tools can help audiences understand concepts better than traditional education practices can, Gibson said the research team decided a multimedia game format may help producers retain the information better. The multi-institution project is titled “GLEAN (game learning to educate and advance knowledge): Transformative food safety training for farmers market vendors.

“We want to be sure that they’re providing safe food to their customers,” Gibson said. “And so, in order to implement best practices related to the production and the handling of fresh produce, you have to have that knowledge base to understand why that is important.”

The Arkansas Agricultural Experiment Station is the research arm of the University of Arkansas System Division of Agriculture.

Farmers markets and food safety

Farmers market vendors do not sell a large volume of produce, and therefore are not covered by the Food and Drug Administration Food Safety Modernization Act, Gibson said. Food safety requirements may vary in each market, even within the same state, because farmers market managers can set their own regulations.

Farmers market vendors have varying levels of food safety knowledge and training, Gibson said. Additionally, farmers market managers may not have access to farmers market specific training that can be distributed to the local producers.

The Arkansas Department of Health does not require farmers markets vendors to obtain permits to sell uncut fruit and vegetables or temperature-stable cottage foods.

The researchers want to be sure that everyone has access to resources to aid in the adoption of food safety best practices, and to make it easier to receive them.

“The idea is to be sure you’re capturing those people who may be falling through the cracks,” Gibson said.

The game

The development of this food safety training game will take place over three years. The researchers will collect data from a sample of local food producers to understand what information is most relevant, assess the effectiveness of the game in knowledge retention and eventually release it to the public.

Vendors can find multiple answers to their questions on different media, like Google searches or YouTube, and by directing the necessary information into a game format, it may help growers feel confident in the validity of the information they consume, Gibson said.

The researchers want the game to be realistic to the growers’ specific situations so that food safety awareness can transfer into their practices. The game will include different risks and related regulations, allow the producers to get help from in-game organizations that mirror real-life support structures and allow them to understand the varying rules of different markets, Gibson said. The strategies will also center on how to gain entry to local and regional food systems.

Collaboration

Jennifer Acuff, assistant professor of food safety and microbiology at the experiment station, will also participate in the project.

“I am very excited to work on the GLEAN project,” Acuff said. “With farmers markets continuing to grow in size and types of products sold, we want to make sure all the vendors are provided with as much knowledge as possible about relevant regulations and are empowered to employ best practices to prioritize the safety of their consumers.”

Acuff’s research focuses on reducing pathogens from foods at the post-harvest level through prevention and intervention. She received a $200,000 grant earlier this year from USDA-NIFA to investigate moisture levels that lead to bacterial survival in low-moisture foods.

“We will be collaborating with colleagues from around the nation to address local and regional knowledge gaps by employing creative learning tools, such as educational gaming,” Acuff said.

That nationwide team of researchers includes Barbara Chamberlin, Matheus Cezarotto and Pamela Martinez from New Mexico State University, and Sujata Sirsat from the University of Houston. New Mexico State University will develop the game through its Learning Games Lab, which has developed many educational games.

Gibson has received many grants that feed into her work on food safety knowledge. Many of her projects aim to characterize food safety risks for small producers. Earlier this year, she characterized the pathogen vulnerability of two popular microgreen varieties and their growing media.

She was also recently awarded a $27,739 grant from the Center for Produce Safety to evaluate current food safety knowledge for indoor leafy green production, with the goal of presenting evidence-based best practices and identifying knowledge gaps on microbial risks.

Gibson is excited to use a game approach to relay food safety information. She hopes to see an increase in confidence, knowledge and the implementation of best practices outside the game.

“To do the practice, you have to have the knowledge first,” Gibson said.

To learn more about Division of Agriculture research, visit the Arkansas Agricultural Experiment Station website: https://aaes.uada.edu. Follow us on Twitter at @ArkAgResearch. To learn more about the Division of Agriculture, visit https://uada.edu/. Follow us on Twitter at @AgInArk. To learn about extension programs in Arkansas, contact your local Cooperative Extension Service agent or visit www.uaex.uada.edu.

Researchers receive $550,000 USDA-NIFA grant to develop farmers market food safety game

By Brittaney Mann
U of A System Division of Agriculture

FAYETTEVILLE, Ark. — Food safety education for small producers will take on an interactive gaming form with the help of a collaborative $550,000 grant from the U.S. Department of Agriculture’s National Institute of Food and Agriculture.

FOOD SAFETY GAME — Kristen Gibson is serving as the lead investigator on a new $550,000 grant from USDA-NIFA. Gibson and her collaborators will evaluate current food safety training practices and develop a multimedia game to help teach farmers market vendors food safety best practices.

Kristen Gibson, department of food science professor of food safety for the Arkansas Agricultural Experiment Station and director of the Center for Food Safety, will serve as lead investigator on this grant, aimed at providing easy-to-access educational resources about safe food production directed at small- and medium-sized farmers getting started with their market endeavors.

Citing research that indicates interactive multimedia learning tools can help audiences understand concepts better than traditional education practices can, Gibson said the research team decided a multimedia game format may help producers retain the information better. The multi-institution project is titled “GLEAN (game learning to educate and advance knowledge): Transformative food safety training for farmers market vendors.

“We want to be sure that they’re providing safe food to their customers,” Gibson said. “And so, in order to implement best practices related to the production and the handling of fresh produce, you have to have that knowledge base to understand why that is important.”

The Arkansas Agricultural Experiment Station is the research arm of the University of Arkansas System Division of Agriculture.

Farmers markets and food safety

Farmers market vendors do not sell a large volume of produce, and therefore are not covered by the Food and Drug Administration Food Safety Modernization Act, Gibson said. Food safety requirements may vary in each market, even within the same state, because farmers market managers can set their own regulations.

Farmers market vendors have varying levels of food safety knowledge and training, Gibson said. Additionally, farmers market managers may not have access to farmers market specific training that can be distributed to the local producers.

The Arkansas Department of Health does not require farmers markets vendors to obtain permits to sell uncut fruit and vegetables or temperature-stable cottage foods.

The researchers want to be sure that everyone has access to resources to aid in the adoption of food safety best practices, and to make it easier to receive them.

“The idea is to be sure you’re capturing those people who may be falling through the cracks,” Gibson said.

The game

The development of this food safety training game will take place over three years. The researchers will collect data from a sample of local food producers to understand what information is most relevant, assess the effectiveness of the game in knowledge retention and eventually release it to the public.

Vendors can find multiple answers to their questions on different media, like Google searches or YouTube, and by directing the necessary information into a game format, it may help growers feel confident in the validity of the information they consume, Gibson said.

The researchers want the game to be realistic to the growers’ specific situations so that food safety awareness can transfer into their practices. The game will include different risks and related regulations, allow the producers to get help from in-game organizations that mirror real-life support structures and allow them to understand the varying rules of different markets, Gibson said. The strategies will also center on how to gain entry to local and regional food systems.

Collaboration

Jennifer Acuff, assistant professor of food safety and microbiology at the experiment station, will also participate in the project.

“I am very excited to work on the GLEAN project,” Acuff said. “With farmers markets continuing to grow in size and types of products sold, we want to make sure all the vendors are provided with as much knowledge as possible about relevant regulations and are empowered to employ best practices to prioritize the safety of their consumers.”

Acuff’s research focuses on reducing pathogens from foods at the post-harvest level through prevention and intervention. She received a $200,000 grant earlier this year from USDA-NIFA to investigate moisture levels that lead to bacterial survival in low-moisture foods.

“We will be collaborating with colleagues from around the nation to address local and regional knowledge gaps by employing creative learning tools, such as educational gaming,” Acuff said.

That nationwide team of researchers includes Barbara Chamberlin, Matheus Cezarotto and Pamela Martinez from New Mexico State University, and Sujata Sirsat from the University of Houston. New Mexico State University will develop the game through its Learning Games Lab, which has developed many educational games.

Gibson has received many grants that feed into her work on food safety knowledge. Many of her projects aim to characterize food safety risks for small producers. Earlier this year, she characterized the pathogen vulnerability of two popular microgreen varieties and their growing media.

She was also recently awarded a $27,739 grant from the Center for Produce Safety to evaluate current food safety knowledge for indoor leafy green production, with the goal of presenting evidence-based best practices and identifying knowledge gaps on microbial risks.

Gibson is excited to use a game approach to relay food safety information. She hopes to see an increase in confidence, knowledge and the implementation of best practices outside the game.

“To do the practice, you have to have the knowledge first,” Gibson said.

To learn more about Division of Agriculture research, visit the Arkansas Agricultural Experiment Station website: https://aaes.uada.edu. Follow us on Twitter at @ArkAgResearch. To learn more about the Division of Agriculture, visit https://uada.edu/. Follow us on Twitter at @AgInArk. To learn about extension programs in Arkansas, contact your local Cooperative Extension Service agent or visit www.uaex.uada.edu.