Tourism in Arkansas

Arkansas’ First Gentleman Bryan Sanders sees opportunities in the state’s outdoor economy

by Roby Brock (roby@talkbusiness.net)

Bryan Sanders, the state’s first First Gentleman, was given a task by his wife, Gov. Sarah Sanders, early in her administration: grow Arkansas’ outdoor economy.

And that’s what he aims to do.

It’s an unpaid job, but Bryan Sanders is well-suited for the role. He loves to fish and hunt. He’s an avid hiker and mountain biker. And he loves the beauty of the Natural State. Gov. Sanders put Bryan in charge of the Natural State Advisory Council, a group of public and private stakeholders in the tourism industry that is identifying ways for Arkansas to stand out from its neighboring competitors and to provide world-class attractions to outdoors lovers.

“I think the focus of Natural State Initiative all along has been collaboration,” Bryan said in an interview with Northeast Arkansas Talk Business & Politics. “It’s not meant to be top down, heavy-handed government. It’s really how you bring together all the different stakeholders and find ways that we can collaborate and really move the needle in terms of, No. 1, establishing Arkansas even more as a world-class destination for outdoor recreation but also just growing our outdoor economy and tourism industry.”

Arkansas’ First Gentleman Bryan Sanders sees opportunities in the state’s outdoor economy

First Gentleman Bryan Sanders and his son, George.

Report: Arkansas’ outdoor recreation sector provides $7.3 billion economic impact

by Jeff Della Rosa (JDellaRosa@nwabj.com)

Outdoor recreation contributes $7.3 billion to Arkansas’ GDP and supports 68,431 jobs in the state, according to a new report from Bentonville-based Heartland Forward. The numbers account for indirect and induced impacts of the sector.

On Monday (Feb. 24), Heartland Forward released the first-of-its-kind Arkansas Outdoor Recreation Impact Report at the Arkansas Outdoor Economy Summit, which is being hosted in Bentonville along with the Arkansas Governor’s Conference on Tourism.

According to a news release, Arkansas’ outdoors contribute significantly to the state’s $9.9 billion tourism industry. Nationwide, outdoor recreation attracts millions of tourists each year, generates $1.2 trillion in economic output, and supports 5 million jobs.

“Arkansas is home to some of the country’s most stunning natural landmarks, making the state a rich place to live and creating a thriving outdoor recreation industry that is key to economic success,” said Ross DeVol, chairman and CEO of Heartland Forward. “To maintain this momentum, we need strategic investments in infrastructure, workforce development, and policy. Heartland Forward remains committed to supporting the growth of this thriving industry and expanding Arkansas’ economic leadership throughout the heartland.”

Report: Arkansas’ outdoor recreation sector provides $7.3 billion economic impact

Arkansas Tourism Ticker: 2% tourism tax revenue sets a new record in 2023

by Michael Tilley (mtilley@talkbusiness.net)

Arkansas’ 2% tourism tax revenue between January and December was $25.446 million, up 5.8% compared with the $24.049 million in 2022. Revenue in each month of 2023 set a new record, with those gains compared to record numbers in 2022.

The 2% revenue was boosted in part by 13.7% and 8% year-over-year gains, respectively, in Benton and Pulaski counties.

A record for monthly 2% collections was set in June 2023 with $2.71 million. The state’s 2% tourism tax revenue fell almost 23% in 2020, and fell to levels not seen since 2014. Also, the 2023 2% revenue is up 50% compared with the $12.716 million in 2013.

Arkansas Tourism Ticker: 2% tourism tax revenue sets a new record in 2023