by Kim Souza (ksouza@talkbusiness.net)
Walmart is not known for its fashion apparel. But on the heels of a major revamp of the fashion department in its store remodels, the Bentonville-based retailer is hitting the road with plans to visit 40 U.S. cities through October with its first “Walmart Style Tour.”
The tour comes on the heels of a $2 billion revamp of its No Boundaries private fashion brand announced in June. The retail giant hired an experienced design group focused on the No Boundaries brands for Gen Z consumers (ages 14-27). Walmart also expanded the size range in the brand to fit XXS to 5X in young women and XS to 3X in young men.
Walmart announced the tour last week with a dedicated page at Walmart.com where customers can shop products on the tour that began in Chicago in conjunction with the Taste of Chicago event held Sept. 6 in Grant Park. The tour coincides with city festivals.
